The advances in digital photography have allowed us to offer 24/7 access into businesses. This kind of technology is paving the way for the multifamily and hospitality industries, bolstering bottom lines and strengthening brands from the time a user discovers their virtual tour online.
Almost any business can benefit from a virtual tour. Renters and home buyers want to explore a property they’re interested in. An expecting mother may want to see what the birthing center at her hospital looks like. Fitness trainers are keen to look at spas and gyms online for their clients. Hungry people want to see your restaurant before booking a table. Travellers want to see what your hotel has to offer.
Here are a few reasons why you should consider a virtual tour for your business:
Return on investment for virtual tour is estimated at less than four weeks.
Other content initiatives that can take months to prove ROI, businesses that utilize virtual tours see results much quicker.
Virtual tours keep people on your website 5-10 times longer.
Virtual tours get over five million visits a day because they spark interest and are an important component of the decision-making process for customers. Virtual tours follow all the guidelines for the perfect digital content: they’re unique to your brand, interactive and compelling. People normally spend 5-10 times longer on websites with an embedded virtual tour than those without.
Real estate listings with a virtual home tour get 87% more views.
Virtual tours for real estate have become an imperative part of the real estate marketing funnel. And listings that have a virtual tour typically spark more interest than those that do not have virtual imaging tied to their listings. Open House visitors often want to see a partiular area of the home they visited again – give them a virtual tour may help them decide to buy.
Two-thirds of people want more virtual tours.
Accordingly to Google, majority of people want virtual tours today, with 67% of surveyed participants saying they want a virtual tour when looking at a listing.
Virtual tours help double interest in a business listing.
Complete Google listings increase engagement, brand reputation and trust. So naturally, Google business with a virtual tour see 2 times more interest.
Prospects are 130% more likely to book based on a virtual tour.
Millennials are more likely to book a venue, hotel or use a service if the business has a virtual tour. Google favors virtual images with a 2:1 preference for thumbnail display on Google.
In other words, when a business has a virtual tour tied to their Google My Business listing, Google will display those 360 thumbnails over traditional photography. Google virtual tours influence a 16% growth in Google Search and Maps appearances.
In that same study, Google virtual tours have an influence on how strong that listing is and how often it appears in organic search on Google and on Maps.
There is a 12% increase in engagement with Map listings that have a Google virtual tour. As you might imagine, we also found that businesses with a Google virtual tour see higher engagement with their business listing, leading to more conversions and exposure.
With our 360 content on Google, you can provide a 24 hour open house of your business.
Today, the majority of people use the internet to search for information when they are thinking of buying any type of product, hiring a service, or looking for a facility. Our 360 virtual tour can be added to Google Street View of Google Maps and to your website.